David Rock’s SCARF model has many applications, both for business and for coaching practices.
His research explains that human motivation is driven by 5 key factors;
Status, Certainty, Autonomy, Relatedness and Fairness.
Consequently, when any of these areas of our lives feel threatened or out of balance, this causes dissatisfaction and conflict.
Tapping into this knowledge as leaders can help us to minimise conflict and enhance levels of collaboration, satisfaction and ultimately happiness among our teams.
